In one of our teams classes, we were required to come up with a brand extension for an established brand. We chose to create Monday Best - a school uniform company owned by TOMS Shoes. The uniforms had the option to customize hidden parts of the uniform, such as the inside of the pocket or the socks. My team was made up of myself, Stephanie Hurtado (designer), Nick Schmidt (art director), and Jim Williams (copywriter). Here are just a few of the things that we produced:
The store on the website.
Customize your uniform.
Screen shots from a type-based video on the website.
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